Rumor has is that Google is preparing to launch as a wireless carrier. Under the code name “Nova,” Google has been working with Sprint and T-Mobile for wholesale access to their established mobile voice and data networks. Consumers will then be able to buy their service directly from Google, adding “Mobile Virtual Network Operator” to the list of titles the search giant now carries.
The chatter online has been mixed: The Wall Street Journal reports the move will “likely prod the wireless industry to cut prices and improve speeds,” while others are casting a sidelong glance at the ambitious and practically omnipotent Google’s telecom land grab.
Google’s own wireless service (which has yet to be formally announced or named) is following in the strategic footsteps of the Android by partnering with established companies in the sector. The move will likely increase competition and force prices down, as MVNOs (Tracfone perhaps being the best-known) offer cheaper and more flexible plans than the big four (Verizon, AT&T, Sprint & T-Mobile). According to WSJ, Sprint is planning to cap Google’s network volume to combat price drops. Skeptics are pointing out Google’s foray into wireless services adds additional leverage to the tech giant’s arsenal.
So what’s your take? Is Google’s launch as a MVNO going to be as successful as Android, or quietly shut down like Google Glass? Will this prove to “disrupt” the mobile market, or is another way for the famously not “evil” company to monopolize tech?